raknovel Chapter 28 Different Audiences, Same Choice
Chapter 28 Different Audiences, Same Choice
In Harbin, a young couple takes their eight-year-old daughter shopping on a weekend getaway.
The husband, Xu Yan, works at the Forestry Bureau, while his wife, Zou Xue, works as a clerk in a company. The couple's income is considered quite good in Harbin.
The couple isn't too busy with work, so they can take their child out for a stroll on weekends, maybe even go out for a meal like braised goose in an iron pot.
However, when passing by the movie theater, Xu Yan saw the posters for "Little Miss Sunshine," "A World Without Thieves," and "Garfield" at the entrance and suddenly made a suggestion.
"Honey, let's go see a movie!"
"See a movie?"
Zou Xue readily agreed, "Sure, but which movie do we want to watch?"
Xu Yan looked at the three posters. "A World Without Thieves" was very attractive. The name of Andy Lau on the cover was the signboard. He was also a fan of Andy Lau.
But today they brought their child. If it were just the couple, they would have gone to see "A World Without Thieves".
Garfield looks good too; the cats on it are very cute, and I'm sure my daughter will like it.
He hadn't heard of the movie "Little Miss Sunshine," but the poster was beautiful, and he recognized the lead actor, Fan Wei.
Fan Debiao! Fan Wei's portrayal of Fan Debiao in the TV series "Ma Dashuai" at the beginning of this year was hilarious.
Xu Yan thought for a moment and decided to give the choice to the child: "Yingying, let's go see a movie. Which movie do you want to see?"
Children are more sensitive to color during childhood. Compared to the coldness of "A World Without Thieves" and the vague style of "Garfield", the warm colors of "Little Miss Sunshine" are obviously more attractive to children.
Without a second thought, Yingying pointed directly at "Little Miss Sunshine".
Look at this!
"Okay, then let's look at this..."
Xu Yan bought a movie ticket and was surprised to find that the cinema was also selling popcorn and cola, something he had never seen before.
So he bought a bucket of popcorn and two cups of Coke.
Zou Xue, with her child in tow, scolded Xu Yan for bringing back so many things, "Why are you wasting money again?"
Xu Yan chuckled: "Of course we should have fun when we're out with the kids. It's not expensive at all."
Yingying was already happily munching on popcorn, thoroughly enjoying herself.
It was already afternoon, and the cinema was still packed with moviegoers. Xu Yan listened carefully to their conversation and discovered that most of them had come to see "A World Without Thieves."
However, a small number of parents, like them, brought their children and mostly chose "Little Miss Sunshine" and "Garfield".
If Xu Yan knew even a little about movies, he would know that the two films attracted most of the family audience.
After the ticket check time arrived, Xu Yan took Zou Xue and her daughter into the theater to enjoy the movie.
The couple didn't go to the movies very often; it seems they went twice when they were dating. But that was a long time ago, and nowadays the cinema equipment has been upgraded, and the experience has improved.
But when you go to the cinema, the most important thing is whether the movie is good or not...
The movie "Little Miss Sunshine" immediately captivated the dozens of viewers who entered the theater with its excellent comedic effect and exquisite visuals.
This is a journey of the whole family accompanying their child on a dream-chasing trip, and Xu Yan can find family members who correspond to each of the characters.
The movie was so funny and exciting that Xu Yan and Zou Xue forgot they had brought their child with them.
Fortunately, Yingying seemed to be captivated by the scenes on the big screen, even forgetting to eat her favorite popcorn, and the whole family was drawn into the movie.
In the Northeast market, which emphasizes family warmth, family audiences contributed a large portion of the box office revenue for "Little Miss Sunshine".
In other cities, such as Beijing, Shanghai, and Tianjin, college students and couples were the main audience for the movies.
Many college students and couples who want to go to the cinema, or those with a regular movie-watching habit, have already seen "A World Without Thieves".
Compared to Garfield, Little Miss Sunshine, which has gained popularity, is clearly more appealing.
Sunday finally arrived, and Zhou Qiming made plans with his girlfriend Tingting. They planned to have dinner and go shopping first, and then go to the movies.
Looking at the poster hanging at the entrance of the movie theater, Tingting complained, "This poster is wrong. They should show that handsome director."
I'm sure a lot of girls were attracted to it.
"He's the director, and he didn't even appear in the film. Wouldn't hanging up his poster be considered fraudulent advertising?" Zhou Qiming laughed.
"Who cares about that now, as long as you're handsome."
Tingting turned to Zhou Qiming and asked, "Didn't you say you participated in an event last time? Why didn't you take a picture with that handsome director?"
Zhou Qiming shrugged: "You said it yourself, he's handsome. As soon as it ended, a bunch of people surrounded him. I didn't even have a chance."
"What a pity!"
Tingting took Zhou Qiming's hand and walked into the movie theater: "Let's buy tickets first. If you think a movie is good, it must be great."
"That's right!"
Zhou Qiming said with a hint of smugness, "I'm not going to give you any spoilers."
"You'd better die if you dare spoil it!"
Unlike Harbin, Shanghai also has some family viewers, but the main audience is college students or young people.
Moreover, these people are avid internet surfers and have more or less come into contact with topics related to "Little Miss Sunshine".
Through BBS, blogs, and chat groups, Little Miss Sunshine has influenced the choices of many young netizens with its excellent online marketing.
The 14th Statistical Report on Internet Development in China, released in the middle of the year, shows that the number of internet users in China has reached 87 million.
While the reach of "Little Miss Sunshine" may not have made all 8700 million netizens aware of the film, it has at least influenced tens of millions of people.
Even with a conservative estimate, if only 87 people are ultimately affected and go to the cinema, based on the current average ticket price of 20 yuan, that would still generate 1740 million yuan in box office revenue.
However, judging from the feedback from Shanghai and Beijing, the figure of 87 is still too conservative.
The biggest surprise came from the South.
The movie "Little Miss Sunshine" belongs to the Northern or Northeastern comedy genre, and the whole family in the movie is full of Northeastern humor.
Surprisingly, audiences in the south were very receptive to it.
According to a survey by a reporter from Yangcheng Evening News, many people who went to the cinema to watch the movie "Little Miss Sunshine" were amused by the comedic scenes in the film.
Afterwards, Yangcheng Evening News interviewed several audience members and found that most of them came from the north and were mostly from the south to make a living.
There were also many viewers in Guangdong, and many local viewers said in interviews that the film was very good.
One point that stands out is that the film's visuals are exquisite, making viewers want to travel there.
And so, the movie "Little Miss Sunshine" became a hit in the North and popular in the South.
The film's success was attributed to its appeal to patriotism stemming from the resistance against the Hollywood blockbuster "Garfield."
On its opening day, "Little Miss Sunshine" grossed 246 million yuan in theaters. Don't underestimate this figure; after all, "A World Without Thieves" only grossed 510 million yuan on its opening day.
The production cost of "A World Without Thieves" was 3000 million, and the publicity and distribution funds reached 800 million.
The production cost of "Little Miss Sunshine" plus its marketing cost was less than 700 million, which is less than the marketing expenses of other films.
There's also a difference in the cast on both sides; one side has Andy Lau plus Milk Tea (Liu Zetian), and Uncle Ge (Ge You).
On the other hand, the main actors are Fan Wei and Song Dandan, but even with the veteran actor Li Baotian, the box office appeal is basically zero.
Moreover, the main character here is just a supporting role over there, naturally making them look inferior.
Therefore, the fact that the difference in box office revenue on the first day was so small has surprised many people.
As word-of-mouth spread among viewers, especially as many who had seen the film became enthusiastic advocates, recommending it to family and friends, "Little Miss Sunshine" saw its box office continue to climb.
On its second day of release, the cold weather did not deter audiences, and the film raked in another 411 million yuan at the box office.
If the box office figures for the first two days were unexpected, then the release of the third day's box office of 545 million, bringing the total box office of "Little Miss Sunshine" to over 10 million, shocked the entire film industry and media.